5 SEO-Friendly Ways to Optimize Your Blog Posts
If you already have a blog, you’re probably aware of the value of business blogging. But do you know how to make your blog posts more search engine-friendly by optimizing them? The reality is that many bloggers do not take advantage of their blogs’ tremendous marketing power. In reality, according to a recent study, while roughly 60% of companies have blogs, only more or less 50% to 60% of those blogs are active.
Here are five simple SEO tips to help your blog stand out.
- Keyword Research
Do your homework. For on-page optimization, keyword research is important. By providing useful content on a subject, you’re likely to include keywords without even realizing it. However, you might not have considered a range of methods and techniques for discovering similar keywords important to your blog post. There are many excellent keywords tools out there to help you start with, one of which is the Google Keywords Planner Tool.
- Make use of keywords in your article
Make use of keywords in your article. After you’ve selected a few useful, relevant keywords, you’ll need to position them where they’ll have the most impact on humans and search engine crawlers indexing your content. Make sure to include them in the following areas:
- The Title
- The use of headings and subheadings
- The first paragraph should contain your keywords or synonyms. Make sure the subject is crystal clear right away.
- Outbound and Inbound links should include keywords.
- The target keyword should appear three times in the content.
- Keywords should be included in the title and description tags.
- Select the appropriate image file format
Select the appropriate image file format. For contents, Jpeg and PNG are my preferred format. Reduce the file size to make the page load faster.
Make sure your image matches your on-page SEO elements.
Build an image sitemap or make sure your images are included in your sitemap for better indexability and finally, add the necessary keywords and short descriptions in the alternative text attributes and the filename of the image.
- Divide the blog content into sections or paragraphs
Divide the blog content into sections or paragraphs. A full paragraph may seem challenging to readers, causing them to become frustrated. The majority of people read online content to gain fast access to information. Break your content into sections to make it easier for your readers to start and finish reading it. As a result, it would be more appealing and understandable to them. A good rule of thumb is to have one idea per paragraph or section.
- Creating original content that is SEO-friendly
Creating original content that is SEO-friendly and helps businesses skyrocket to the top of search engine results. Websites must optimize their content for SEO by using keywords and paying attention to the consistency and relevance of their content in order to rank highly in search engines. Companies can increase traffic to their website by providing readers with unique and interesting information.
Furthermore, SEO training should be considered an option if you want to learn more about the proper optimization of your blog post.